Chicago Recording Company: Studio 3

"Subway 30"

Coors Light

Draft/FCB

The O'Jay song "Love Train" provides a great track and is the inspriation behind this campaign. This spot might be my favorite in the campaign.

"Beacon 30"

Corona

Cramer - Krasselt

When you first hear this spot it seems super simple. It's music with some waves sfx underneath. But how DO you get the music to sound like it's fuzzing out and coming from a weak FM radio? That's the trick.

"Oil Rig 30"

Coors Light

Draft/FCB

Another in a series of great "Love Train" spots. The ideas and spots never get old to me. Bill Lindsey and Julio Desir created this campaign. Jody Murrie produced. I love this campaign.

"Squirt 30"

Corona

Cramer - Krasselt

"OK, I know what you're thinking, it's a gratouitous bikini shot just to get you to watch this clip. But wait there's some really nice sound design underneath that hottie on the beach. First, let me point out the entire Corona campaign was shot MOS, so everything you hear I've either created, foleyed, or keyed in. For instance, the actual squirt sound, which is of course NOT a lime - the real thing never sounds right, had many different iterations. The eventual winner was an overly ripe grapefruit, but a wet paper towel was a close second.